In a SaaS product, time to market is not a phrase but the interest rate on everything else. Multi-tenant from day one, payments and sign-in that simply work, and a runtime that does not need a department of its own. Most of that is solved today, if you choose well and stop building what can be plugged in.
We have built it ourselves: QRGeno is a SaaS platform for dynamic QR codes, from FastAPI and PostgreSQL to ECS Fargate provisioned with Terraform, Auth0 for sign-in, Mollie for payments and Claude Code as pair programmer throughout. Before that, among others, a backend-for-frontend architecture with microservices and continuous delivery on AWS for Vi-skogen, and a new internal platform for sales and customer service in a global group serving 250,000 companies. Further back in the same register: the booking platform for Fresh Fitness, blog widgets wired to the e-commerce platform at Euroflorist, a field sales app for a Norwegian bioindustry company, a CRM migration from GoldMine and Excel at a Nordic security company and a hosting move with an improved information model for Type2dialog.
That is Product development from idea to operations, and Developer Experience when the team grows and every new developer should be productive in their first week.
